Tag Archives: customer engagement

Valentine’s Day Facebook Contests in India

Valentine’s Day Facebook Contests in India

In my last blogpost “How to Organize Social Media Contests?”, I discussed about few tips that brands should consider while organizing contests on social media channels. And as promised in that blogpost, here I am going to discuss about few Valentine’s Day contests that brands organized. I selected four brands at random – Bluo, Durex,… Continue reading »

Brand associations with festivals on Social Media

Brand associations with festivals on Social Media

Festivals are a good time for brands to generate some engagement on social media. I won’t feel shy to share my opinion that some brands literally wait for festivals to share a visually appealing image and hope for the engagement through it. The next few months in India would be full of festivals, starting with… Continue reading »

Can ‘Talking About This’ be greater than No. of fans on a Facebook page?

Can ‘Talking About This’ be greater than No. of fans on a Facebook page?

Brand owners / managers are often concerned about the right metric to assess how effective is engagement on their Facebook page. Facebook does provide a range of exhaustive metrics as part of Facebook Insights, but one of the key metric which is visible to every fan nowadays is ‘Talking about this’. This basically provides figure… Continue reading »

Improving Customer Perception of Brands by Active Listening on Twitter

Improving Customer Perception of Brands by Active Listening on Twitter

Many a times, customers wonder how they could interact with brands on social media channels. Further, they wonder if there is any worth in interacting with brands. Twitter is one of the best conversation channels if one had to interact with brands. Moreover, its also important on part of brands to continuously monitor interactions related… Continue reading »

2011 – Most eventful year of my life

2011 – Most eventful year of my life

I have always wondered and questioned myself in the past, ‘what did I achieve in my life?’. This question has always bothered me. Even after completing engineering, post graduation, attaining job, I was always skeptical about the contributions I have made to my life. Though, there were one or two instances in the past made… Continue reading »