Tag Archives: digital campaign case studies

Bajaj Electricals – #MagicofLight Campaign

Bajaj Electricals – #MagicofLight Campaign

In the last week of June’17 Bajaj Electricals launches its latest campaign – #MagicofLight. The campaign consisted of three animated videos coupled with storytelling. The major theme was how Bajaj Electricals fueled penetration of electricity in the rural parts of India and thereby helped in betterment of rural population’s lives. The strong animated storytelling approach… Continue reading »