Tag Archives: digital marketing

Are we living an app-filled life?

Are we living an app-filled life?

Clicking pictures, chatting and recording videos are passe activities on mobile. Are you wondering then what’s the new trend? It’s the world of mobile apps (or ‘mobile applications’). Have you realized how many apps did you download in the last one week or last one month? Either we or people in our surroundings could be… Continue reading »

Did Snapdeal and Amazon troll themselves?

Did Snapdeal and Amazon troll themselves?

We humans are so delighted to see a live brawl happening in our streets / arguments happening between our colleagues in office / politicians spilling venom on each other / journalists dragging each other to the mess. Can you stop for a second and recollect how many such arguments / brawls etc do you remember… Continue reading »

Top 5 learning from Millward Brown Digital Study – 2015

Top 5 learning from Millward Brown Digital Study – 2015

Recently Millward Brown Digital published its 2nd annual Getting Digital Right study, which incorporates inputs from over 400 marketers from brand, media and agency backgrounds. The top 5 takeaways from the study are as follows: 1) Big Data is at forefront – All three marketers (brand, agency and media) rated Big Data to be the most important opportunity. This… Continue reading »

An eventful day at Paul Writer IT Marketing Summit & Awards

An eventful day at Paul Writer IT Marketing Summit & Awards

Conference, summit, unconference, meetup, any such event has primarily two objectives – networking amongst like minded people and few domain knowledge that one could learn from peers. Recently, I had this opportunity to attend Paul Writer Great Indian IT Marketing Summit & Awards. The summit attracted participation from top IT product and service oriented companies like… Continue reading »

Content Marketing Strategy by Google India

The importance of Content Marketing has been done to death. But, fact of the matter is very few brands do it efficiently. In this blogpost, I am sharing the content marketing strategy that Google India has adopted in the past one year. Most of us have watched and admired the Google’s India-Pakistan reunion advertisement. I think many of… Continue reading »