Tag Archives: engagement

Are brands fooling themselves by organizing Twitter contests?

Are brands fooling themselves by organizing Twitter contests?

Contests and social media have ‘almost’ become synonyms these days with the frequency at which brands are organizing contests on social media platforms. Not a single event is missed out! Whenever there is any occasion, some or other form of contest is organized on Twitter. Gone are the days when contests were thought be ‘one… Continue reading »

Where can you add value as a Social Media Manager/Executive?

Where can you add value as a Social Media Manager/Executive?

A typical social media manager working in an agency is responsible for managing the social presence of number of brands as part of his/her job profile. He/she is often caught in a catch22 situation of whether one should either focus on project based objectives set by agency for which he/she is working or the long… Continue reading »