Tag Archives: Facebook

The Indispensable Content Mirage & Internet Economy

Communicating in an effective manner with one’s stakeholders has been a challenge for brands for years. This challenge has further complicated with the variety of digital marketing developments. The objectives of each digital marketing aspect require a well-thought out content strategy. Content could be in the form of text, image, video or in combination of… Continue reading »

Why it is important to avoid the trap of blindly following the data?

Why it is important to avoid the trap of blindly following the data?

Data has always been crucial for any management decision. However, in the last few years, data analytics has taken center stage in decision making with various tools and software available for data analytics. Various research and data analytics firms like Gartner, Forrester have flourished on the basis of data. They collect and analyze data to… Continue reading »

How leading management institutes in India are using Facebook

How leading management institutes in India are using Facebook

Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of paper was to understand content strategy on Facebook pages of some of the leading management institutions in India. We analyzed firm generated content of four institutions’ Facebook pages – IMT Ghaziabad, IIM-Calcutta, MDI-Gurgaon & XLRI-Jamshedpur…. Continue reading »