Communicating in an effective manner with one’s stakeholders has been a challenge for brands for years. This challenge has further complicated with the variety of digital marketing developments. The objectives of each digital marketing aspect require a well-thought out content strategy. Content could be in the form of text, image, video or in combination of… Continue reading »
Data has always been crucial for any management decision. However, in the last few years, data analytics has taken center stage in decision making with various tools and software available for data analytics. Various research and data analytics firms like Gartner, Forrester have flourished on the basis of data. They collect and analyze data to… Continue reading »
Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of paper was to understand content strategy on Facebook pages of some of the leading management institutions in India. We analyzed firm generated content of four institutions’ Facebook pages – IMT Ghaziabad, IIM-Calcutta, MDI-Gurgaon & XLRI-Jamshedpur…. Continue reading »
It was a great experience to work on this report. How are business entities in india using facebook final View more documents from Iffort.