Tag Archives: Gurgaon

Flashback of 2014!

Flashback of 2014!

Generally people write this kind of blogpost either in the last week of December or in the first week of January. Though, I intended to wrap this one in the last week of December, my busy work schedule delayed this. It is always fun and moment of deep breath when we look back the 365… Continue reading »

NASSCOM EmergeOut Conclave: A Potential Event for Entrepreneurs

NASSCOM EmergeOut Conclave:  A Potential Event for Entrepreneurs

These days we hear of many startups sprouting around us in various product and service categories. Not only the experienced people who have spent sufficient amount of their career in industry are turning up for entrepreneurial journey, but also many youngsters dare to face this challenge in their early stages of career. I would be… Continue reading »

Professional life at crossroads!!

Professional life at crossroads!!

Life was so lovely till those simple school and college days. There was a structure, a routine and one had to just follow it, at least till graduation. There were targets to be achieved and gradually one moved a step ahead. It was very clear that one had a year for study, finite amount of… Continue reading »

How leading management institutes in India are using Facebook

How leading management institutes in India are using Facebook

Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of paper was to understand content strategy on Facebook pages of some of the leading management institutions in India. We analyzed firm generated content of four institutions’ Facebook pages – IMT Ghaziabad, IIM-Calcutta, MDI-Gurgaon & XLRI-Jamshedpur…. Continue reading »