Tag Archives: India

NASSCOM EmergeOut Conclave: A Potential Event for Entrepreneurs

NASSCOM EmergeOut Conclave:  A Potential Event for Entrepreneurs

These days we hear of many startups sprouting around us in various product and service categories. Not only the experienced people who have spent sufficient amount of their career in industry are turning up for entrepreneurial journey, but also many youngsters dare to face this challenge in their early stages of career. I would be… Continue reading »

How leading management institutes in India are using Facebook

How leading management institutes in India are using Facebook

Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of paper was to understand content strategy on Facebook pages of some of the leading management institutions in India. We analyzed firm generated content of four institutions’ Facebook pages – IMT Ghaziabad, IIM-Calcutta, MDI-Gurgaon & XLRI-Jamshedpur…. Continue reading »

Pricing anomaly by online book retailers in India

Pricing anomaly by online book retailers in India

Last night when I was going through my Twitter timeline a tweet praised about the book “Get to the Top” by Suhel Seth. I admit, I never heard of this book, until I read this tweet. My loyalty towards Flipkart (have purchased 4 books from them so far!), made me first visit their website to… Continue reading »