Tag Archives: LinkedIn Answers

How should brands effectively leverage LinkedIn?

When it comes to building a community around a brand, the most obvious channel that comes to the mind of a marketing manager is Facebook, obviously due to its sheer size and popularity. This might be a perfect choice for a B2C brand. However, according to me for a B2B brand it would be more… Continue reading »

How to build personal brand using LinkedIn Answers

If marketers can use social media for branding purposes, have you ever thought why can’t you as an individual build your personal brand using social media? There are multiple platforms on which one can build his/her personal brand. Some artists do it through YouTube, some technology geeks make use of blogs to build their personal… Continue reading »