Tag Archives: LinkedIn

LinkedIn MTV ‘Get A Job’ Campaign

LinkedIn MTV ‘Get A Job’ Campaign

As usual while browsing through my Twitter timeline, I came across a tweet by Intel India about some internship position. The hashtag, #GetAJob drew my attention and the curiosity within me went after researching what it was. It might be that I am the last person on the Earth to know about this campaign. In… Continue reading »

The Indispensable Content Mirage & Internet Economy

Communicating in an effective manner with one’s stakeholders has been a challenge for brands for years. This challenge has further complicated with the variety of digital marketing developments. The objectives of each digital marketing aspect require a well-thought out content strategy. Content could be in the form of text, image, video or in combination of… Continue reading »

Why it is important to avoid the trap of blindly following the data?

Why it is important to avoid the trap of blindly following the data?

Data has always been crucial for any management decision. However, in the last few years, data analytics has taken center stage in decision making with various tools and software available for data analytics. Various research and data analytics firms like Gartner, Forrester have flourished on the basis of data. They collect and analyze data to… Continue reading »

How should brands effectively leverage LinkedIn?

When it comes to building a community around a brand, the most obvious channel that comes to the mind of a marketing manager is Facebook, obviously due to its sheer size and popularity. This might be a perfect choice for a B2C brand. However, according to me for a B2B brand it would be more… Continue reading »

LinkedIn’s acquisition of Slideshare: A submissive approach by Slideshare??

LinkedIn’s acquisition of Slideshare: A submissive approach by Slideshare??

Acquisitions are very common in technology businesses, specially for those located in Silicon Valley and we have seen many of them in the past. An acquisition is easily explainable when a company is going through rough phase and has no other options left but to sell it out. However, when a well performing company with… Continue reading »