Tag Archives: marketing

Brands leveraging #ChennaiFloods to market themselves

Rains have created a havoc scenario in Chennai for last one month. Hundreds lost their lives and thousands stranded. Here came a perfect opportunity for marketers to create a space for themselves in Chennai residents’ minds. It all started with the news that was published highlighting Ola’s contribution to the society. Ola ferried boats free of cost… Continue reading »

Academic research avenues in Brand Communities

Brand community is the term which I am living with for the last three years. It simply means a group of people who are connected to a brand, irrespective of whether they have purchased it or not. In earlier times, brand communities were formed in offline world which required gathering of brand enthusiasts at a… Continue reading »