Tag Archives: MDI

Professional life at crossroads!!

Professional life at crossroads!!

Life was so lovely till those simple school and college days. There was a structure, a routine and one had to just follow it, at least till graduation. There were targets to be achieved and gradually one moved a step ahead. It was very clear that one had a year for study, finite amount of… Continue reading »

How leading management institutes in India are using Facebook

How leading management institutes in India are using Facebook

Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of paper was to understand content strategy on Facebook pages of some of the leading management institutions in India. We analyzed firm generated content of four institutions’ Facebook pages – IMT Ghaziabad, IIM-Calcutta, MDI-Gurgaon & XLRI-Jamshedpur…. Continue reading »