Tag Archives: media planning

Nuances of Media Planning in New Media Age – A Book Chapter

Recently, I had the privilege of publishing a book chapter about media planning.¬† The book chapter was included in the book titled,¬†Application of Gaming in New Media Marketing¬†published by IGI, a globally acclaimed publication group. This is an edited book, by Prof. Pratika Mishra and Prof. Swati Oberoi Dham. The book primarily focuses on advergaming… Continue reading »