Tag Archives: social media branding

A pathetic #BHTweetBid Twitter contest by BombayHigh!

A pathetic #BHTweetBid Twitter contest by BombayHigh!

It is quite usual for brands to organize campaigns on Twitter with a hashtag and ask people to tweet with it. I recently came across a similar campaign organized by BombayHigh. Well, the campaign was executed by SocialSeety, the agency behind this brand. One fine evening, a tweet landed on my timeline claiming “freaking addictive”… Continue reading »

Leveraging Social Media: A stakeholder perspective

Leveraging Social Media: A stakeholder perspective

Many brands when decide to establish their presence on social media, most often the only stakeholder that they think about is “customer”. Well, a brand isn’t built / spoilt just because of only this stakeholder. Every brand has variety of stakeholders like suppliers, employees, PR firms, rating agencies, social community, competitors etc. Hence, I believe… Continue reading »

Improving Customer Perception of Brands by Active Listening on Twitter

Improving Customer Perception of Brands by Active Listening on Twitter

Many a times, customers wonder how they could interact with brands on social media channels. Further, they wonder if there is any worth in interacting with brands. Twitter is one of the best conversation channels if one had to interact with brands. Moreover, its also important on part of brands to continuously monitor interactions related… Continue reading »

How leading management institutes in India are using Facebook

How leading management institutes in India are using Facebook

Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of paper was to understand content strategy on Facebook pages of some of the leading management institutions in India. We analyzed firm generated content of four institutions’ Facebook pages – IMT Ghaziabad, IIM-Calcutta, MDI-Gurgaon & XLRI-Jamshedpur…. Continue reading »