Tag Archives: social media case study

Did you miss out these World Population Day campaigns?

Every year 11th July is marked as World Population Day. Marketers usually wait (or rather keep track) of such international days to run contextual campaigns. But do marketers think about the relevance of these days and the brand connect? Well, we usually see a force-fit by marketers in order to win over their FOMO. In… Continue reading »

Online Reputation Management Case Study: Citibank vs SBI

Online Reputation Management or commonly referred to as ORM has been a key topic of discussion for brands, digital marketing teams and digital marketing agencies. Thanks to the empowered Information age generation and easy to use websites, this Information Age generation often share their experiences with a brand on online platforms, mostly on social media platforms…. Continue reading »

How To Tackle Twitter Hashtag Hijacks?

How To Tackle Twitter Hashtag Hijacks?

It is a common trend in Twitter ecosystem where a brand’s hashtag is hijacked by people at large. What do I mean, by saying hashtag was hijacked? If a brand creates a hashtag to popularize a particular event or product or some major announcement and other Twitter users start referring that hashtag in some other… Continue reading »

A memorable interaction with leaders and digital team of HCL Technologies: #CoolestInterviewEver

A memorable interaction with leaders and digital team of HCL Technologies: #CoolestInterviewEver

It has been a month since I last blogged. Quite a long break!  My last blogpost was on a unique campaign, #CoolestInterviewEver by HCL Technologies which ran for almost a month on Twitter with the objective of social recruitment. After the two highly competitive & interactive rounds, top 5 candidates were announced and no wonder,… Continue reading »

Why Hero Motocorp’s five year warranty message doesn’t appeal me anymore!

Why Hero Motocorp’s five year warranty message doesn’t appeal me anymore!

I was recently going through a document titled, ‘How Social Interactions Enhance Customer Engagement Processes’ and came across this below graph that details the reasons why organizations are motivated to invest in Social Intelligence Tools. I am sure many of you would be aware of these tools, but in the interest of larger audience, let… Continue reading »