Tag Archives: social media contests

Are brands fooling themselves by organizing Twitter contests?

Are brands fooling themselves by organizing Twitter contests?

Contests and social media have ‘almost’ become synonyms these days with the frequency at which brands are organizing contests on social media platforms. Not a single event is missed out! Whenever there is any occasion, some or other form of contest is organized on Twitter. Gone are the days when contests were thought be ‘one… Continue reading »

Valentine’s Day Facebook Contests in India

Valentine’s Day Facebook Contests in India

In my last blogpost “How to Organize Social Media Contests?”, I discussed about few tips that brands should consider while organizing contests on social media channels. And as promised in that blogpost, here I am going to discuss about few Valentine’s Day contests that brands organized. I selected four brands at random – Bluo, Durex,… Continue reading »

How to Organize Social Media Contests?

How to Organize Social Media Contests?

Thanks to the numerous festivals and events or even otherwise, contests have been a major weapon for brands to ‘supposedly enhance customer engagement’ on social media platforms. Well, I am not completely opposing the usage of contests for social media however; the way they are implemented by few brands is definitely questionable. It is impossible… Continue reading »