Tag Archives: social media metrics

Should brands engage with social media (Twitter) Influencers or Brand Advocates?

Should brands engage with social media (Twitter) Influencers or Brand Advocates?

‘Blogger Outreach’ or ‘Influencer program’ are two common terms that are buzzing these days amongst social media agencies and brand managers. Whatever is the objective – new product launch, store inauguration or sports association, every brand manager these days expects the campaign hashtag to trend, as (yes) it has been accepted in corporate environment as… Continue reading »

Can ‘Talking About This’ be greater than No. of fans on a Facebook page?

Can ‘Talking About This’ be greater than No. of fans on a Facebook page?

Brand owners / managers are often concerned about the right metric to assess how effective is engagement on their Facebook page. Facebook does provide a range of exhaustive metrics as part of Facebook Insights, but one of the key metric which is visible to every fan nowadays is ‘Talking about this’. This basically provides figure… Continue reading »