Tag Archives: social media strategy

Online Reputation Management Case Study: Citibank vs SBI

Online Reputation Management or commonly referred to as ORM has been a key topic of discussion for brands, digital marketing teams and digital marketing agencies. Thanks to the empowered Information age generation and easy to use websites, this Information Age generation often share their experiences with a brand on online platforms, mostly on social media platforms…. Continue reading »

MTV gets into Twitter banter with brands before the launch of Get A Job Season 2 campaign along with LinkedIn

MTV gets into Twitter banter with brands before the launch of Get A Job Season 2 campaign along with LinkedIn

Get A Job campaign is unique partnership where MTV and LinkedIn came along last year to offer 12 cool internships at some of the top and most sought after brands in the country. After the resounding success of last year, both brands have once again come together with the Season 2. Unlike last year, the Season… Continue reading »

#OwnTheJersey campaign by @StarSportsIndia during India vs Australia match in Carlton Series

#OwnTheJersey campaign by @StarSportsIndia  during India vs Australia match in Carlton Series

Leave apart the hype that was involved in the India vs Australia match in Carlton Series, the major attraction of the match for Indians was the new jersey for the team. Most of us already got to know about this new jersey that has been designed by Nike specially for Indian team’s foray in the… Continue reading »

Now ‘create’ presentations directly on Slideshare!

Slideshare has been quite extensively leveraged by B2B firms, academicians and people at large for descriptive information sharing. Slideshare facilitates information sharing in four different types of content – 1) document, 2) presentation, 3) infographics and 4) videos. Users could upload their content in any of these forms and share it across the stakeholders for… Continue reading »

Should brands engage with social media (Twitter) Influencers or Brand Advocates?

Should brands engage with social media (Twitter) Influencers or Brand Advocates?

‘Blogger Outreach’ or ‘Influencer program’ are two common terms that are buzzing these days amongst social media agencies and brand managers. Whatever is the objective – new product launch, store inauguration or sports association, every brand manager these days expects the campaign hashtag to trend, as (yes) it has been accepted in corporate environment as… Continue reading »