Tag Archives: social media

Paul Writer Great Indian IT Marketing Summit & Awards 2016

Paul Writer Great Indian IT Marketing Summit & Awards 2016

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit & Awards at The Ritz Carlton, Bangalore. I had fond memories of last year’s event where we won an award too. This time too the panel discussion topics and the eminent speakers… Continue reading »

Brands leveraging #ChennaiFloods to market themselves

Rains have created a havoc scenario in Chennai for last one month. Hundreds lost their lives and thousands stranded. Here came a perfect opportunity for marketers to create a space for themselves in Chennai residents’ minds. It all started with the news that was published highlighting Ola’s contribution to the society. Ola ferried boats free of cost… Continue reading »

Key Takeaways from ‘State of Community Management’2014’ report

Key Takeaways from ‘State of  Community Management’2014’ report

Community Management continues to be the buzzword in the Digital era. Every brand, irrespective of their domain are geared towards one common objective of building a community around their brand. Social media has empowered brands to a great extent to attain this objective. In the race to build the largest community some brands take the… Continue reading »

Should CXOs participate actively on social media? – A case study of Cashkaro.com

We have read the debate many a times in the past if CXOs should participate actively on social media. Many have a viewpoint that they have better things to do for their organization and they can’t be active and so on. But, on the other side we also get to hear about extensive social media… Continue reading »

Shame on brands that violated copyright law on #WorldMusicDay

Shame on brands that violated copyright law on #WorldMusicDay

Brands eagerly await for some special days that are well-known across a larger target audience. Some of these days include World Environment Day, World Education Day, World Technology Day, World AIDS Day, World Health Day and so on. Yesterday (21st June) it was World Music Day and as expected most of the brands jumped into… Continue reading »