Tag Archives: Twitter case study

A joint crowdsourcing Twitter campaign by #OlaOutStation and Wandertrails

A joint crowdsourcing Twitter campaign by #OlaOutStation and Wandertrails

Ola Cabs and Wandertrails jointly conducted a crowdsourcing Twitter campaign to build a list of little-known destinations in India. Joint Twitter campaigns by two brands are rare to see. More often there is an argument about benefit that each brand might reap from such joint campaigns. But, here’s an example of a joint crowdsourcing Twitter campaign… Continue reading »

10 mistakes of Rajnikanth’s Twitter launch for the movie Kochadaiiyaan

10 mistakes of Rajnikanth’s Twitter launch for the movie Kochadaiiyaan

There would be hardly anyone on this Earth, or may be in this universe who hasn’t heard about the superstar Rajnikanth. He has been amongst us with this exemplary movies, email / facebook / Twitter / whatsapp jokes. He once again made it to the news though for negative reasons, thanks to the digital /… Continue reading »

Why Hero Motocorp’s five year warranty message doesn’t appeal me anymore!

Why Hero Motocorp’s five year warranty message doesn’t appeal me anymore!

I was recently going through a document titled, ‘How Social Interactions Enhance Customer Engagement Processes’ and came across this below graph that details the reasons why organizations are motivated to invest in Social Intelligence Tools. I am sure many of you would be aware of these tools, but in the interest of larger audience, let… Continue reading »