Tag Archives: Twitter contests in India

Should brands engage with social media (Twitter) Influencers or Brand Advocates?

Should brands engage with social media (Twitter) Influencers or Brand Advocates?

‘Blogger Outreach’ or ‘Influencer program’ are two common terms that are buzzing these days amongst social media agencies and brand managers. Whatever is the objective – new product launch, store inauguration or sports association, every brand manager these days expects the campaign hashtag to trend, as (yes) it has been accepted in corporate environment as… Continue reading »

Twitter contests can be beyond getting hashtags trending: A case study of SoDelhi

Twitter contests can be beyond getting hashtags trending: A case study of SoDelhi

Twitter hashtags trending are a ‘sense of achievement’ for many social media experts, brand managers and not to forget the some influential Twitterati, who play a major role in getting these hashtags to trend on the Twitter trendlist. In the interest of the people who are unaware of the term Twitter trendlist, it is the… Continue reading »