Tag Archives: Women Empowerment

How to do Video Marketing? – Women’s Day Case Study

How to do Video Marketing? – Women’s Day Case Study

Its been quite a long time since I wrote something. Change in job, additional responsibilities at work, extended work hours could sound excuses but they are true for a city like Bengaluru. Finally, managed to put this blogpost on Women’s Day campaign videos in the draft mode a month back and today completing it. Hope… Continue reading »

#NayiSoch Star Plus Campaign

One TVC that struck my mind and emotions while watching the first ODI between India and New Zealand, was the #NayiSoch TVC by Star Plus. The obvious reasons were – 1) It featured M.S.Dhoni, Virat Kohli and Ajinkya Rahane, 2) It had a very emotional message┬áthat an individual derives identity as much from one’s mother,… Continue reading »

Know why Capgemini India’s Twitter handle was taken over by its female employee

Capgemini India came up with an innovative Women’s Day campaign. We did come across various women’s day campaigns by brands across the World. However, very few would have registered in our mind for long period. Here is one campaign, which I can’t forget for a long time. The campaign was so interesting that I was… Continue reading »

“Be Gujarat’s Brand Ambassador” – Impressive Facebook application on Narendra Modi’s page

“Be Gujarat’s Brand Ambassador” – Impressive Facebook application on Narendra Modi’s page

We have often seen brands organize contests through applications and sometimes just for fun quotient or gaming aspect some cool apps are created. Narendra Modi, honorable chief minister of Gujarat has launched an impressive application on his Facebook page. This application is titled as “Be Gujarat’s Brand Ambassador” – a very self explanatory title. It… Continue reading »