It was yet another opportunity for brands to drive engagement with lots of fun and creativity. Here is a list of #WorldEmojiDay social media campaigns that I came across on Twitter (in no particular order of preference).
Tim Cook’s announcement of new emojis to iOS, macOS and watchOS that were upcoming in the year.
— Tim Cook (@tim_cook) July 17, 2017
Google bids farewell to its oldest emoji, popularly known as Blob. What’s more interesting is the storytelling format in which the blogpost has been written by the Google team. Do read it!
— Google (@Google) July 17, 2017
Google India‘s #WorldEmojiDay tweet was more contextual in nature than it global Twitter handle. You need to follow what Google Allo has highlighted (don’t be a #GOTS7 spoiler!)
— Google India (@GoogleIndia) July 17, 2017
Oreo Cookie came up with a simple product-centric messaging. I felt they could have done much better to leverage the #WorldEmojiDay.
Happy #WorldEmojiDay ?????? pic.twitter.com/vgNmBRIBT5
— Oreo Cookie (@Oreo) July 17, 2017
Marketo shares tips on how well emojis could be used for marketing campaigns. They shared a blogpost by @Entrepreneur which was published in Feb’2017. The last thing I would expect from a brand like Marketo is to just reshare some other blogpost on #WorldEmojiDay. It was a serious turn-off!
— Marketo (@marketo) July 17, 2017
TED Talks Did you bother to know where emojis came from? And what benefit did emojis contribute to our lives? Jenna Schilstra, marketing analyst and an avid emoji defender once explained how emojis facilitated human beings express complex emotions.
— TED Talks (@TEDTalks) July 17, 2017
Moto India took a social media engagement trajectory, but with well-integrated around the key attribute (i.e. battery) of its product (mobile phone). As and when this blogpost was written, around 51 responses were garnered on this small engagement tactic. They also tweeted another similar engagement content and sought UGC from the Twitter users.
This #WorldEmojiDay it’s ? emojis! Tell us what your day would look like with 5?0?0?0? mAh ?using only emojis & stand to win! #MyEmojiStory
— Moto India (@motorolaindia) July 17, 2017
If you ever wondered which was the most commonly used emojis, Dell India’s poll would help address your curiosity.
Twitter India too ran a similar trend based poll to highlight which emoji represented India at its best. No points for guesses it was the folded hands emoji earned the highest number of votes.
Reliance Trends, the popular offline and online fashion brand came up with a contest of five questions. Each question had a clue about a particular type of dress. It was a good engagement tactic to capitalize the topical event and yet connect its key line of business. Guess the below type of dress and follow their handle to have more fun!
— Reliance Trends (@reliancetrends) July 17, 2017
According to me, the best #WorldEmojiDay social media campaign was the one from PETA. They made used of emojis and conveyed a strong message to the society on saving animal lives. The storytelling approach was commendable, without diluting the key message that they wanted to convey.
It’s #WorldEmojiDay! Retweet if you respect all animals ?? pic.twitter.com/TQGBqVX0pj
— PETA (@peta) July 17, 2017
Did you come across an interesting tweet around #WorldEmojiDay, do post it in the comments section in the interest of larger audience.