social media social media case studies

How did brands show support to Section 377 verdict !

October 15, 2018June 8, 2019 Anandan 0 Comments #LGBT, #Section377, LGBT case study, Section 377, Section 377 campaign, Section 377 verdict, social media case studies

Section 377 verdict, might go into history as the most prominent verdict by the Supreme Court of India in 2018.

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Digital Marketing

Hyundai Brilliant Moments Campaign Review – A Must Know Campaign!

October 8, 2018June 8, 2019 Anandan 0 Comments car campaign, digital marketing case study, Hyundai 20 years, Hyundai 20 years celebration, hyundai army campaign, hyundai army video, Hyundai Brilliant Moments Campaign, Hyundai campaign

I am sure very few of us would have missed Hyundai Brilliant Moments Campaign in the last few months. And

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Bajaj Electricals

Digital Marketing

Bajaj Electricals – #MagicofLight Campaign

October 3, 2018June 8, 2019 Anandan 0 Comments #MagicofLight campaign, Bajaj Electricals, digital campaign case studies, digital campaigns

In the last week of June’17 Bajaj Electricals launches its latest campaign – #MagicofLight. The campaign consisted of three animated

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Nuances of Media Planning in New Media Age – A Book Chapter

October 3, 2018 Anandan 0 Comments attribution modeling, digital advertising, digital marketing book, how to do media planning, how to plan media, media planners, media planning, media planning book, media planning steps, new media

Recently, I had the privilege of publishing a book chapter about media planning. The book chapter was included in the

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