I have always wondered and questioned myself in the past, ‘what did I achieve in my life?’. This question has always bothered me. Even after completing engineering, post graduation, attaining job, I was always skeptical about the contributions I have made to my life. Though, there were one or two instances in the past made me happy, it was 2011 that brought me many such eventful instances that I would relive and cherish throughout my life. Some of them were from professional life, while there was one big personal event that made me joyful, when I became father of a baby boy on 12th August.
My grandfather was a Tamil poet and had authored numerous books. I was always inspired by him and had a dream of writing a book. This dream came true in 2011, when my co-authored book, Social Media Simplified hit stands to be specific online book retailing websites. It was an enthralling experience to author a book on such a recent topic. Many people did comment that such books are useless in long term as this field is evolving fast. But, we both thought that it was more of an eye-opener activity for community at large, who were still unaware about the prospects of social media. Without a formal book launch function and any offline marketing activities, book sold close to 1,000 copies, which was a satisfying experience. Moreover, I dedicated this book to my grandfather which reaped me utmost satisfaction.
This book gave me three opportunities to be a guest speaker on varied topics related to social media. First, opportunity came from the home grounds, i.e. Management Development Institute, from where I am pursuing my doctoral program. This session was for executive MBA students who had an average work experience of about 6.5 years. The purpose was to enlighten them about the usage of social media for varied purposes of business management activities. I delivered a talk on the topic, ‘Demystifying Social Media’.
Second, opportunity arrived when my ex-colleague at IIMA, Nivedita Sharma invited me for a guest session for her Brand Management course that she taught at Symbiosis Institute of International Business. The students had experienced community building exercise for a month where student groups created community and built engagement on them for about a month. So, my task was to review their activities and share insights on building brand community via social media.
- OSSCube: Leveraging Social Media (Listed on Richard Ivey School of Business)
- OSSCube: Leveraging Social Media (Listed on Harvard Business Publishing)
- Corporate branding literature: A research paradigm review
- User acceptance of hedonic versus utilitarian social networking websites
I have authored in past about 17 case studies on various management topics, but all were based on secondary data sources . The OSSCube case study listed above was my first case study written on primary data. The 2nd case study on primary data, Social Media Content Strategy at Ayojak was adjudged fourth best case study in the ISB Case Study competition, 2011.
After completing doctoral program, candidates are generally expected to join academics and get involved in teaching profession. Though, I have hardly taught in the past, I was invited as guest speaker to address 1st year PG-HR students about Qualitative Research. Though, I was nervous in the beginning, the session went well and I learnt a lot about teaching.Demystifying qualitative research