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About Me

A digital marketer with expertise in performance marketing across B2C and B2B brands. Anandan Pillai has in the past been associated with leading digital marketing agencies in the country like Publicis Media and Dentsu. He was also associated with HCL Technologies where we led Digital Campaign Planning for Corporate Marketing and Employer Branding. He started his career in corporate as a Social Media Strategist at AdGlobal360. At some point, he was a co-founder and content strategist at Turning Trends Pvt. Ltd. He has handled some leading brands like Lenovo, Intel, GE, Rainbow Hospitals, AWS, Webex, Teachers India and many more during his agency stints.

He has strong academic background with Fellow Program in Management (equivalent to Ph.D.) in Marketing from Management Development Institute, Gurugram. His interest in management research stemmed during his early career days, prior to joining my doctoral program, when he was associated with IIM-Ahmedabad as Academic Associate and with ICFAI Research Centre as Research Associate. He has published research papers, case studies and also co-authored a book. His research interests are in social media domain areas like brand communities on social media, social media strategy, content strategy, social media RoI.

This blog is meant to share his thoughts on above listed topics. One can engage with him on Twitter, LinkedIn.

6 thoughts on “About Me

  1. Hi Deepak, I have updated all my information on this website. Kindly, go through all tabs. I will keep updating this.

  2. Hi Dear,

    Greetings from CouponsCurry.com!

    My name is Rinki and i look after content outreach program at CouponsCurry.com. I come across to your website/blogs while searching on internet and found it awesome, especially this:http://www.anandanpillai.com/nuances-of-media-planning-in-new-media-age/ . I am looking for content contribution opportunity for your website/blog.

    Please suggest how can we take this ahead. What i can guarantee is unique copyscape passed, well researched engaging content which will be relevant to your niche or as per your guidelines.

    This would not stop here, we will also promote this content from our side as well so that you get readers for this content.

    Looking forward to hear from you.


    1. Hi Rinki,

      I am maintaining this website primarily for personal branding. I use it for blogging. I am as of now not interested to commercialize it.

      Thank you for reaching out.


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