A digital marketer with expertise in performance marketing across B2C and B2B brands. Anandan Pillai has in the past been associated with leading digital marketing agencies in the country like Publicis Media and Dentsu. He was also associated with HCL Technologies where we led Digital Campaign Planning for Corporate Marketing and Employer Branding. He started his career in corporate as a Social Media Strategist at AdGlobal360. At some point, he was a co-founder and content strategist at Turning Trends Pvt. Ltd. He has handled some leading brands like Lenovo, Intel, GE, Rainbow Hospitals, AWS, Webex, Teachers India and many more during his agency stints.
He has strong academic background with Fellow Program in Management (equivalent to Ph.D.) in Marketing from Management Development Institute, Gurugram. His interest in management research stemmed during his early career days, prior to joining my doctoral program, when he was associated with IIM-Ahmedabad as Academic Associate and with ICFAI Research Centre as Research Associate. He has published research papers, case studies and also co-authored a book. His research interests are in social media domain areas like brand communities on social media, social media strategy, content strategy, social media RoI.