About Me

 

I am currently Associate Director (Paid Media) at Resultrix, a Publicis Media company. In my earlier role I was Senior Manager (Digital Marketing) responsible for Digital Campaign Planning and Social Media duties at HCL Technologies. Prior to this role I was the Digital Lead for Employer Brand at HCL Technologies. I earned this opportunity through an innovative social recruitment campaign called #CoolestInterviewEver run by HCL. Earlier, I was Senior Manager (Social Media) at ZenithOptimediaIndia, a Publicis Media company. I started my career in corporate as a Social Media Strategist at AdGlobal360. At some point, I was a co-founder and content strategist at Turning Trends Pvt. Ltd. I am registered as a Fellow Program in Management (equivalent to PhD) scholar at Management Development Institute, Gurgaon since July’2009. I have been in research domain for three and half years during my early career days, prior to joining my doctoral program. I have published research papers, case studies and also co-authored a book. My research interests are in social media domain areas like brand communities on social media, social media strategy, content strategy, social media RoI. This blog is meant to share my thoughts on above listed topics. I am an amateur blogger, so I keenly look forward to your feedback on my blog posts. I look forward to conversations about social media, do connect with me on Twitter, LinkedIn.

6 thoughts on “About Me

  • June 27, 2011 at 14:11
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    sirji…kindly write more about you!

    Reply
  • June 28, 2011 at 08:43
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    Hi Deepak, I have updated all my information on this website. Kindly, go through all tabs. I will keep updating this.

    Reply
    • December 28, 2013 at 20:30
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      Hi Susheel,

      This is a WordPress Theme named ‘Twenty Fourteen’. Thanks for your comments.

      Reply
  • June 1, 2019 at 15:53
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    Hi Dear,

    Greetings from CouponsCurry.com!

    My name is Rinki and i look after content outreach program at CouponsCurry.com. I come across to your website/blogs while searching on internet and found it awesome, especially this:http://www.anandanpillai.com/nuances-of-media-planning-in-new-media-age/ . I am looking for content contribution opportunity for your website/blog.

    Please suggest how can we take this ahead. What i can guarantee is unique copyscape passed, well researched engaging content which will be relevant to your niche or as per your guidelines.

    This would not stop here, we will also promote this content from our side as well so that you get readers for this content.

    Looking forward to hear from you.

    Regards,
    Rinki

    Reply
    • June 8, 2019 at 19:45
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      Hi Rinki,

      I am maintaining this website primarily for personal branding. I use it for blogging. I am as of now not interested to commercialize it.

      Thank you for reaching out.

      Thanks,
      Anandan

      Reply

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