Fellow of MDI (Gurugram), Digital Marketer, Blogger, Author
“Crisis Communication in Digital Era”, presented at International Conference on Global Conference on Managing in Recovering Markets (GCMRM) Management Development Institute, Gurugram, March 5th – 7th, 2015. (With Prof. Gita Bajaj and Prof. Rajen Gupta).
“Are twitter contests helping brands in customer engagement?” presented at 7th Great Lakes NASMEI International Marketing Conference, December, 27-28, 2013, held at Great Lakes Institute of Management, Chennai. (With Kalpana Chauhan)
“Role of Content Strategy on Customer Engagement in Firm Established Brand Communities on Social Media: A Case of Higher Education Institutes in India”, presented at 1st International Conference in Marketing, January 12-14, 2012, held at Indian Institute of Management – Lucknow, Noida campus. (With Prof. Kalpana Chauhan)
“Role of Perceived Trust in the User Acceptance of Hedonic vs. Utilitarian Social Networking Websites”, presented at International Conference & Colloquium, Excellence in Research & Education, September 25-28, 2010, held at Indian Institute of Management, Indore. (With Swanand Deodhar)
“An Exploratory Study on Customer Knowledge Management: From the Perspective of Online Communities on Social Networking Websites”, presented at 9th International Consortium of Students in Management Research (COSMAR), November 5-6, 2009, held at Indian Institute of Science, Bangalore.
“Impact of Structured eWOM on Customer’s Product Consideration Set: From the Perspective of Social Networking Websites, presented at 3rd Conference on Marketing Paradigms for Emerging Economies, January 7-9, 2009, held at Indian Institute of Management, Ahmedabad. (With Manasi Shah Marfatia)
“Differential Impact of Advertising and Distribution Expenditure on Tobin’s Q: A Perspective from Listed Firms in India”, presented at 3rd Conference on Marketing Paradigms for Emerging Economies, January 7-9, 2009, held at Indian Institute of Management, Ahmedabad. (With Prof. Arvind Sahay)