India’s largest and leading two portals for travel booking – Cleartrip & Makemytrip too have tried their fortune with social… Read More »Cleartrip and Makemytrip…travel with Social Media, but not without blunders!!!
I am presently employed as Associate Director (Paid Media) at Performics.Resultrix, a Publicis Groupe company. Prior to this role I was employed with HCL Technologies as Senior Manger (Digital Marketing). My earlier digital marketing assignments were with ZenithOptimediaIndia (Publicis Groupe) and AdGlobal360. You can follow me on Twitter @anandan22 for all conversations on digital marketing.
Social media though is sought after by marketers for its “attractive” benefits. However, I discuss in this post how it… Read More »Nestle….Needed desperate break from Oranguttan!!!
Ever heard of a Skin Clinic imbibed in the social media wave to market its products and services???? Yes, it… Read More »Kaya Skin Clinic’s Social Media Endeavor
Its good to notice that business schools have realized the potential for social media and have taken efforts to organize… Read More »Social Media Courses at Harvard and INSEAD