Every year the month of August is a back-to-back festive cum celebratory month for the Indians at large. It also means that brands have enormous opportunities to make their mark…
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Friendship Day is yet another key day when we could see brands building emotional digital marketing campaigns. Here is a quick round up of some friendship day digital marketing campaigns…
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One TVC that struck my mind and emotions while watching the first ODI between India and New Zealand, was the #NayiSoch TVC by Star Plus. The obvious reasons were -…
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Recently, I came across an interesting Twitter campaign on Godrej Cinthol #DeoCalculator. Before, we go through the campaign, let's understand this product category in India. Deodorants (or Deo), undoubtedly are…
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