Email Etiquette is far lacked than owned by many. Sounds tough? Recollect how many times, have you received replies to your emails with single letters ‘K’, ‘S’, ‘Y?’ and so on. While we all could have also sent an aggressive…
Category: Management thoughts
Recently, ET Brand Equity came up with the Top 100 most trusted brands of 2019-20. It is one of the key rankings that marketing and branding fraternity folks eagerly await every year. This year the rankings sprung in few surprises….
Growth Hacking, is one of the key buzzwords we keep encountering in today’s entrepreneurial business environment. A simple Google Search of the phrase “Growth Hacking” would yield around 2.95 million searches. Enough has been said and written about it. Yet,…
There is no doubt that startup ecosystem in India is buzzing like never before. Hence, we have seen various initiatives around entrepreneurship being nurtured across the country. Rightly so, these initiatives help both budding and established entrepreneurs to network, exchange…
Is Jungle Book movie just kids’ movie? I thought so before entering the movie hall. But, once I walked out, I realized it had few learning for us adults as well. In fact, I could draw a lot of parallels…
Cashkaro.com has been one of my favourite online business model brands that has impressed me in recent times. They recently came up with two TVCs which has been going viral for quite sometime now. Though the pitch that brand made…