‘Online Relationship Management’ usually freaks out even the best social media professional. Its one of the last responsibility a social media professional or a digital marketing professional would take it. I remember from my own social media days, when I…
Category: Marketing
guch.me is the re-branded entity of Denture Capital, founded by Manu Srikumar. After successfully running Denture Capital for over three years Manu and his team are off to a much exciting trajectory. guch is an acronym for ‘giving you a…
Recently, ET Brand Equity came up with the Top 100 most trusted brands of 2019-20. It is one of the key rankings that marketing and branding fraternity folks eagerly await every year. This year the rankings sprung in few surprises….
After the successful #YehGameHaiMahaan campaign, Dream11 followed it up with a similar campaign, #CricketOnDream11On. This campaign too had a series of videos under the umbrella campaign name. Each video highlighted the desperateness that the protagonist had to quickly get on…
Cricket is the largest followed religion in India. The year 2019 was like a boon for the cricket followers in India. This year Cricket World Cup’19 followed soon after the two months long IPL season. Effectively, it was four months…
We all are now accustomed to encounter couple of full page newspaper ads on weekends. But, this Sunday (25th Sept), at least some of us would have felt bit emotional after reading the long copy by Uber India, titled ‘Move Forward’…