Coca Cola has been one of the favourite brands for both consumers and marketing professionals. The brand has always carved its way through the clutter and has made its mark on the target audience through various novel communication messages. I…
Category: Marketing
Blogger Outreach (also widely known as blogger meet) is a key element of social media strategy for brands (especially for those in the B2C segment). As part of this exercise, influential bloggers are invited for an event where they are…