We have read the debate many a times in the past if CXOs should participate actively on social media. Many… Read More »Should CXOs participate actively on social media? – A case study of Cashkaro.com
Brands eagerly await for some special days that are well-known across a larger target audience. Some of these days include… Read More »Shame on brands that violated copyright law on #WorldMusicDay
In my last blogpost “How to Organize Social Media Contests?”, I discussed about few tips that brands should consider while… Read More »Valentine’s Day Facebook Contests in India
Data has always been crucial for any management decision. However, in the last few years, data analytics has taken center… Read More »Why it is important to avoid the trap of blindly following the data?
We have often seen brands organize contests through applications and sometimes just for fun quotient or gaming aspect some cool… Read More »“Be Gujarat’s Brand Ambassador” – Impressive Facebook application on Narendra Modi’s page
Festivals are a good time for brands to generate some engagement on social media. I won’t feel shy to share… Read More »Brand associations with festivals on Social Media