Brand owners / managers are often concerned about the right metric to assess how effective is engagement on their Facebook… Read More »Can ‘Talking About This’ be greater than No. of fans on a Facebook page?
Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of… Read More »How leading management institutes in India are using Facebook
Facebook’s revenue through ads for the year 2010 were around $1.86 billion and industry reports indicate it to reach around… Read More »Would such Facebook ads help brands achieve their objectives?
It was a great experience to work on this report. How are business entities in india using facebook final View… Read More »How are business entities in India using Facebook
When the whole world was busy preparing to celebrate Earth Day, Facebook was busy playing Scrabble on its website with… Read More »Facebook’s scrabble: "Like" vs. "Become a Fan"