There is no doubt that startup ecosystem in India is buzzing like never before. Hence, we have seen various initiatives… Read More »An exclusive interview with Manu Srikumar, Hustler at ‘denture Capital’
Recently, I came across an interesting Twitter campaign on Godrej Cinthol #DeoCalculator. Before, we go through the campaign, let’s understand… Read More »Godrej Cinthol’s Engaging Twitter Campaign – #DeoCalculator #DeoReborn
Online Reputation Management or commonly referred to as ORM has been a key topic of discussion for brands, digital marketing… Read More »Online Reputation Management Case Study: Citibank vs SBI
Gone are days when you could just show a Christmas Tree or Santa Claus and wish your target audience ‘Merry… Read More »15 Cool Christmas Creatives by brands on Facebook
Let’s look at this interesting Christmas social media campaign by of AirAsia. Most of us would have come across the… Read More »Christmas Social Media Campaign by AirAsia airlines!
Contextual marketing is often talked about, but not all brands have the resources and bandwidth to make the most of… Read More »Contextual Marketing: Brands leveraging #ChennaiFloods to market themselves