It is quite usual for brands to organize campaigns on Twitter with a hashtag and ask people to tweet with… Read More »A pathetic #BHTweetBid Twitter contest by BombayHigh!
Festivals are a good time for brands to generate some engagement on social media. I won’t feel shy to share… Read More »Brand associations with festivals on Social Media
Time and again this amazing micro-blogging platform, Twitter has stumped me with its aura. I simply keep on falling in… Read More »Promptness & Relevance: PR mantra on social media
Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of… Read More »How leading management institutes in India are using Facebook
Case studies in social media have been of interest to the social media enthusiasts, brand managers, entrepreneurs. IndiaSocial does a… Read More »How to evaluate social media case studies
It was a great experience to work on this report. How are business entities in india using facebook final View… Read More »How are business entities in India using Facebook