Every year 11th July is marked as World Population Day. Marketers usually wait (or rather keep track) of such international days to run contextual campaigns. But do marketers think about the relevance of these days and the brand connect? Well, we usually see a force-fit by marketers in order to win over their FOMO. In this blogpost, which I am writing after almost eight months, I will cover few creative that brands shared on their social handles.
While researching about history of World Population Day, I stumbled upon UNFPA website. In 1968, for the first time it was globally affirmed that family planning is a human right. 11th July, 2018 marked 50th anniversary of this declaration and hence this year the theme of this day was declared as ‘Family Planning is a Human Right’. The below video captures the key instances from the 1968 conference.
A few brands and institutions also tried to share their take on #WorldPopulationDay. Here are few interesting messages that I came across.
United Nations tried to remove misconceptions about few contraceptive methods that are believed to be effective.
Ginger is incorrectly believed to have contraceptive properties. On #WorldPopulationDay, see other ineffective & even harmful methods of family planning: https://t.co/DgCNG6Kdah pic.twitter.com/iXVumrhAvR
— United Nations (@UN) July 11, 2018
Ginger is incorrectly believed to have contraceptive properties. On #WorldPopulationDay, see other ineffective & even harmful methods of family planning: https://t.co/DgCNG6Kdah pic.twitter.com/iXVumrhAvR
— United Nations (@UN) July 11, 2018
World Health Organization (WHO) emphasized a strong message that if women are allowed to plan their fertility, they could plan their futures well.
Today is #WorldPopulationDay.
Over 200 million women of reproductive age in developing countries who want to avoid pregnancy are not using a modern contraceptive method.
When women can plan their fertility, they can plan their futures. #FamilyPlanning pic.twitter.com/cXquLXRdXn
— World Health Organization (WHO) (@WHO) July 11, 2018
Flipkart came up with this interesting creative which could easily connect to the tech audience.
It’s getting a little too crowded for everyone. We need to give this some thought before it’s too late. #WorldPopulationDay pic.twitter.com/uBCvhucyny
— Flipkart (@Flipkart) July 11, 2018
Ministry of Health, India took this opportunity to create awareness about various contraceptive options that are available to both men and women in today’s world.
#DidYouKnow, #India has strengthened its family planning programme & enhanced the basket of contraceptive choices in the public health system, to meet the changing and unmet needs of people. #NewIndiaHealthyIndia #WorldPopulationDay pic.twitter.com/bTIttitk24
— Ministry of Health (@MoHFW_INDIA) July 11, 2018
How could it be possible that the occasion is around World Population Day and condom brands don’t leverage it. Durex and Manforce two major brands in the country came up with best of their creative juices for the day.
#WorldPopulationDay.
Buy now: https://t.co/VAfOu2z972 pic.twitter.com/vlvspyINLp— Durex India (@DurexIndia) July 11, 2018
Control the explosion with Manforce Condoms.#WorldPopulationDay pic.twitter.com/FYvdC67k5N
— Manforce Condoms (@ManforceIndia) July 11, 2018
National Geographic, India communicated an interesting fact about world population and also kind of raised an alarm about forecasted India’s population.
The one common message each of the brand / organization has tried to emphasize is that women should be given the right to plan her fertility and hence the future. It is unfortunate that still in many parts of the world, women are seen as baby producing machines and very little justice is given to their health. Let’s hope through such regular activities many people start thinking in a sane manner and give women their duty rights.
good information provided. thanks for sharing this. it helps me to complete my assignment.
Happy to know that, Dipankar. Good luck with your assignment.