Excerpts from my interview published with CareerBuilder

In the cut-throat competitive industry of job-boards in the country CareerBuilder is the new entrant. Each of the player in the industry Naukri (still enjoys the market leader position), Monster, Shine, Timesjobs etc. have come up with unique marketing campaigns. Specially the famous Hari Sadu TVC by Naukri has been talked at length and wide cited. In recent times, Shine has come up with few interesting TVCs. CareerBuilder is a very strong brand in the US, very similar to Monster. However, they have joined the party late in India. Recently, they came up with a content driven campaign – #KnowTheProfession. As part of this campaign they interviewed experts from various professions to highlight the details about the particular profession, recent trends, skill sets required for the profession etc. The various professional skills covered as of this blogpost was written were – Hospitality Consultant, Modeling, PR and Events, Data Analytics, Shooting, Singing, Journalism, Theatre, Photography, Entrepreneurship and Car Racing etc. CareerBuilder conducted my interview for Social Media as a Career section. A few excerpts of the interview is mentioned below, while the complete interview can be found here.

     How can a fresher kick off with your career option?

     Ok, I would here address 4 different avenues that would help every fresher to make a kick start. These are:

  • Understand the functionality of each platform
  • Understand how users interact with each platform
  • Have some empathy towards users be it any product category you deal with
  • Treat human beings as ‘human beings’ and not just as customers, who pay few bucks for your products/services.

      What advice would you like to give to the newbie who wants to make a mark in this domain?

      My advice would be:

  • Respect fellow human beings as ‘human being’ and not as my client’s customer or my end customer
  • Empathize with the end customer and you will be able to deliver the best
  • Invest your efforts to learn the functionality of the platforms to the best
  • Try to map the functionality of the platform with the human behavior
  • Tie the marketing objectives with the social media objectives

     Would you like to share some thoughts on the pros and cons of social media/digital media censorship?

     Pros:

  • It will help in avoiding certain crimes and will seed further confidence in people to participate in this medium
  • The ecosystem will have good quality content
  • Communication can happen in a seamless manner and with much better reliability

      Cons:

  • It might curtail the basic motivation (and Right!) that users have to share information
  • The digital divide might increase to a greater extent, hence harming the social ecosystem at large

      Any funny/memorable/fandom moment you encountered? Would you please like to share?

      Two of my last three jobs were due to my presence on Twitter. I can share both memorable moments –

      a) I am approached by the HR team of an organization for a vacancy at their place and I end up having unfavourable experience with them. I tweeted about it and was surprised to get a call from the co-founder of the organization. I am invited for a talk and I end up joining that organization.

       b) I participated in #CoolestInterviewEver Twitter recruitment exercise conducted by HCL Technologies. Over 88,000 candidates across the World participated in this two month long recruitment process which was held on Twitter and I managed to emerge as the only winner with a package of USD 75,000 and a year, long contract with HCL.

I hope youngsters who are aiming this profession as their career choice would find this interview useful. In case you have any further doubts or queries, feel free to interact with me here or on Twitter!

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Anandan

I am presently employed as Associate Director (Paid Media) at Performics.Resultrix, a Publicis Groupe company. Prior to this role I was employed with HCL Technologies as Senior Manger (Digital Marketing). My earlier digital marketing assignments were with ZenithOptimediaIndia (Publicis Groupe) and AdGlobal360. You can follow me on Twitter @anandan22 for all conversations on digital marketing.

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