There is no doubt that startup ecosystem in India is buzzing like never before. Hence, we have seen various initiatives around entrepreneurship being nurtured across the country. Rightly so, these initiatives help both budding and established entrepreneurs to network, exchange thoughts and provide a helping hand to each other. Some of the major startup oriented initiatives are YourStory, NextBigWhat, TechCircle, TiE, The Startup Centre, Startup Saturday etc. The common elements that cuts across these initiatives are events, meetups, online publications, investor meetups etc. Its indeed a crowded space where every initiative is trying its best to build a strong network of entrepreneurs and support them.
Recently, I came across this new initiative called denture Capital, later transformed into guch in 2020,floated by Manu Srikumar. I have known Manu for last couple of years. Once over a casual chat on one of the social networks, when he shared the news about him having quit Doctor’s Circle. However, he quickly added that, he would soon return with an exciting project. And weeks after, with no further surprise, it was denture Capital. Unlike other publication outlets, he has taken a very different route by creating short videos, featuring him, where he almost plays the role of a standup comedian, but conveys all recent updates from the entrepreneurship world. Manu through his videos has featured startups, shared updates about funding and lot more about startups in the country. Recently he did a crazy video with Shraddha Sharma, Founder & CEO at YourStory, which can’t be described, but has to be viewed!
Liked the video? Now, let’s move on to know more about denture Capital from the man himself
Explain what is denture Capital in 140 characters! ?
denture Capital is a weekly show on startups. The brain tonic for the upstart!
What is the vision of ‘denture Capital’?
To be the most loved show on startups.
What are three things that an entrepreneur can expect from ‘denture Capital’?
He/she can have a good time and laugh on a Friday evening, get featured if he/she is doing good work and keep updated on things happening around him/her.
How is ‘denture Capital’ differently positioned with respect to other startup/entrepreneurship oriented communities and initiatives?
While startups are different from the corporate, startup media still remains corporatish. We want to present it startupish.
What were your thoughts behind launching a series of video content for entrepreneurship space?
Content consumption patterns are changing. People are watching more and more video. We wanted to do a show around this that people love and look forward to. We also felt our audience will definitely have some takeaways from watching the show.
Tell us something about the jovial tone all ‘denture Capital’ videos are based so far. Will you continue to do so in future? Do you sense a challenge in sustaining this tone for long term?
denture Capital is a refreshing take on startup news and parody. More than jovial, we try to keep it simple and easy to comprehend. In the process, we add a lot of fun. Yes, we will continue the same tone for the show.
We are inherently funny people! I don’t think it will be difficult sustaining the tone.
Was it a conscious choice of not launching a website first? If yes, what’s your strategy behind it?
I think the goal for any company should be to do an MLP, a Minimum Lovable Product. Work on things that are your core. Though a website is definitely up on the cards, our initial goal was to see if our videos are loved by the audience. Now that we know they are, we will build a website.
What’s the thought behind a lowercase ‘d’ and an uppercase ‘C’ in ‘denture Capital’?
To get people thinking! Look, we made you think because we did this differently.
Are you keen on hiring (or looking for contributors) and expanding the team? If yes, in what profiles?
We look for Hustlers. We believe skills can be taught. We don’t mind hiring Hustlers and then training them on video production, community engagement and other skills that we will need in the future as we grow.
Update (1st May, 2020):
Manu and team have moved on from the Denture Capital and ventured into a product called, guch. The rebranding and change in business model is aimed to bridge the gap between the supply side of video production with the demand side. Its going to be a managed marketplace for video production, probably the first of its kind in the country.