It is always fun and a proud moment to be interviewed by someone. Recently I was interviewed (by email) by Vyapaari.in an online media property that publishes various informative news, discussions, blogposts, product reviews etc. that are helpful for startups, and small & medium businesses.
The theme of interview was Why Businesses Must Consider Social Media?. In this interview I shared my views on following topics:
- Relevance of social media for startup and SME businesses in India
- Differential advantage that brands can reap from social meia viz-a-viz traditional media channels
- Importance of specific social media channels for SME businesses
- Effectiveness of social media for B2C vs B2B businesses
- Metrics to measure effectiveness of social media campaigns
- Crucial role that content plays in social media strategy
- Proportion of social media in the overall marketing budget
Read the interview here, and I hope the thoughts expressed by me in the interview are helpful.