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Netflix Stream Fest: A Blooper that was Well Advertised?

After a 360 degree advertisement bombardment by Netflix on the upcoming Netflix Stream Fest on 5th and 6th December, we all were eager to hop on to the platform and enjoy the best shows. But, guess what? Netflix went over capacity and had put up below message on its home screen. Of course, it wasn’t going to be well with the Twitter troll party.

Netflix Stream Fest

Twitter Troll Party

The Twitter troll party quickly latched this opportunity to troll around Netflix Stream Fest. Here are some of the troll tweets –

Google Was Quick to Notice the Trend

Even Google was quick to identify the surging search volumes of Netflix Stream Fast full capacity queries and it started to appear in the auto-fill.

My Views

It definitely wasn’t expected of Netflix, being a global player. Netflix is known for good quality original content both in English and Hindi languages. Gradually, they are also venturing into other vernacular languages starting with Tamil. When Netflix has advertised so heavily across various mediums, including traditional and digital, it was very obvious that the traffic to the portal would be very high. At least I fail to accept that the technology team at Netflix missed to estimate the traffic. More or less it looks like a publicity stunt and a media driven objective to collect prospective consumer’s details. Well, before we guess what went wrong, would wait to see if Netflix shares an official statement of what went wrong.


I am presently employed as Associate Director (Paid Media) at Performics.Resultrix, a Publicis Groupe company. Prior to this role I was employed with HCL Technologies as Senior Manger (Digital Marketing). My earlier digital marketing assignments were with ZenithOptimediaIndia (Publicis Groupe) and AdGlobal360. You can follow me on Twitter @anandan22 for all conversations on digital marketing.

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