Bajaj Electricals – #MagicofLight Campaign
In the last week of June’17 Bajaj Electricals launches its latest campaign – #MagicofLight. The campaign consisted of three animated
Read more
Nuances of Media Planning in New Media Age – A Book Chapter
Recently, I had the privilege of publishing a book chapter about media planning. The book chapter was included in the
Read more
How to Master Growth Hacking?
Growth Hacking, is one of the key buzzwords we keep encountering in today’s entrepreneurial business environment. A simple Google Search
Read more
Did you miss out these World Population Day campaigns?
Every year 11th July is marked as World Population Day. Marketers usually wait (or rather keep track) of such international
Read more