The moment someone starts talking about social media marketing, it is unbelievable to not hear examples like Starbucks, Ford, Harley Davidson, Nestle from him/her. Its true that these giants were the first movers in adopting social media, but doesn’t mean…
India’s largest and leading two portals for travel booking – Cleartrip & Makemytrip too have tried their fortune with social media platforms. Cleartrip has its profile on Facebook and Twitter. Also, Cleartrip has tried to maintain its own corporate blog….
Social media though is sought after by marketers for its “attractive” benefits. However, I discuss in this post how it also involves high risk element. Nestle, the ubiquitous brand of the Earth, faced an unexpected challenging campaign against it raised…
Ever heard of a Skin Clinic imbibed in the social media wave to market its products and services???? Yes, it happened in India, Kaya Skin Clinic in July, 2009 joined hands with Windchimes Communications to market a new campaign on…
Its good to notice that business schools have realized the potential for social media and have taken efforts to organize courses on the subject that would provide enough exposure to the budding managers.Prof. Andrew T. Stephen at INSEAD, has planned…