Cricket is the largest followed religion in India. The year 2019 was like a boon for the cricket followers in… Read More »Dream11 #YeGameHaiMahaan Campaign Review
Section 377 verdict, might go into history as the most prominent verdict by the Supreme Court of India in 2018.… Read More »How did brands show support to Section 377 verdict !
I am sure very few of us would have missed Hyundai Brilliant Moments Campaign in the last few months. And… Read More »Hyundai Brilliant Moments Campaign Review – A Must Know Campaign!
In the last week of June’17 Bajaj Electricals launches its latest campaign – #MagicofLight. The campaign consisted of three animated… Read More »Bajaj Electricals – #MagicofLight Campaign
Recently, I had the privilege of publishing a book chapter about media planning. The book chapter was included in the… Read More »Nuances of Media Planning in New Media Age – A Book Chapter