Communicating in an effective manner with one’s stakeholders has been a challenge for brands for years. This challenge has further… Read More »The Indispensable Content Mirage & Internet Economy
Data has always been crucial for any management decision. However, in the last few years, data analytics has taken center… Read More »Why it is important to avoid the trap of blindly following the data?
Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of… Read More »How leading management institutes in India are using Facebook
It was a great experience to work on this report. How are business entities in india using facebook final View… Read More »How are business entities in India using Facebook