Every year 11th July is marked as World Population Day. Marketers usually wait (or rather keep track) of such international days to run contextual campaigns. But do marketers think about the relevance of these days and the brand connect? Well,…
Tag: Flipkart
Gone are days when you could just show a Christmas Tree or Santa Claus and wish your target audience ‘Merry Christmas’. These days brands try to leverage Facebook and other social media platforms during festivals. It’s the content centric era…
Get A Job campaign is unique partnership where MTV and LinkedIn came along last year to offer 12 cool internships at some of the top and most sought after brands in the country. After the resounding success of last year, both…
We humans are so delighted to see a live brawl happening in our streets / arguments happening between our colleagues in office / politicians spilling venom on each other / journalists dragging each other to the mess. Can you stop…
‘Shopping’ – the one term that would bring a million dollar smile on all women and the term that most men dread of (I am not a chauvinist!). Some people enjoy going for a shopping with entire family, while some…
Festivals are a good time for brands to generate some engagement on social media. I won’t feel shy to share my opinion that some brands literally wait for festivals to share a visually appealing image and hope for the engagement…