Every year 11th July is marked as World Population Day. Marketers usually wait (or rather keep track) of such international days to run contextual campaigns. But do marketers think about the relevance of these days and the brand connect? Well,…
Tag: India
These days we hear of many startups sprouting around us in various product and service categories. Not only the experienced people who have spent sufficient amount of their career in industry are turning up for entrepreneurial journey, but also many…
Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of paper was to understand content strategy on Facebook pages of some of the leading management institutions in India. We analyzed…
Last night when I was going through my Twitter timeline a tweet praised about the book “Get to the Top” by Suhel Seth. I admit, I never heard of this book, until I read this tweet. My loyalty towards Flipkart…