Every year 11th July is marked as World Population Day. Marketers usually wait (or rather keep track) of such international days to run contextual campaigns. But do marketers think about the relevance of these days and the brand connect? Well,…
Tag: social media case study
Online Reputation Management or commonly referred to as ORM has been a key topic of discussion for brands, digital marketing teams and digital marketing agencies. Thanks to the empowered Information age generation and easy to use websites, this Information Age generation…
It is a common trend in Twitter ecosystem where a brand’s hashtag is hijacked by people at large. What do I mean, by saying hashtag was hijacked? If a brand creates a hashtag to popularize a particular event or product…
It has been a month since I last blogged. Quite a long break! My last blogpost was on a unique campaign, #CoolestInterviewEver by HCL Technologies which ran for almost a month on Twitter with the objective of social recruitment. After…
I was recently going through a document titled, ‘How Social Interactions Enhance Customer Engagement Processes’ and came across this below graph that details the reasons why organizations are motivated to invest in Social Intelligence Tools. I am sure many of…