Recently a very good Twitter pal of mine, Ankita Gaba expressed her views about the state of social media industry… Read More »Social Media Ecosystem in India: My point of view on Brands, Agencies & Users
I was recently going through a document titled, ‘How Social Interactions Enhance Customer Engagement Processes’ and came across this below… Read More »Why Hero Motocorp’s five year warranty message doesn’t appeal me anymore!
While many brands are contemplating, whether to be present on social media or not, the rest are jumping into the… Read More »Indigo Airlines Takes Off its Twitter Journey in Style!
We have often come across this question – Is social media meant only for larger brands? or a variant of… Read More »Social Media Myths & Realities of SME firms in India
Brands eagerly await for some special days that are well-known across a larger target audience. Some of these days include… Read More »Shame on brands that violated copyright law on #WorldMusicDay
It is always fun and a proud moment to be interviewed by someone. Recently I was interviewed (by email) by… Read More »Interview on ‘Why Businesses Must Consider Social Media?’ with Vyapaari.in