Festivals are a good time for brands to generate some engagement on social media. I won’t feel shy to share… Read More »Brand associations with festivals on Social Media
Many brands when decide to establish their presence on social media, most often the only stakeholder that they think about… Read More »Leveraging Social Media: A stakeholder perspective
Time and again this amazing micro-blogging platform, Twitter has stumped me with its aura. I simply keep on falling in… Read More »Promptness & Relevance: PR mantra on social media
Many a times, customers wonder how they could interact with brands on social media channels. Further, they wonder if there… Read More »Improving Customer Perception of Brands by Active Listening on Twitter
Facebook’s revenue through ads for the year 2010 were around $1.86 billion and industry reports indicate it to reach around… Read More »Would such Facebook ads help brands achieve their objectives?