Anandan Pillai

Fellow of MDI (Gurugram), Digital Marketer, Blogger, Author

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Twitter case study

social media case studies Twitter

A joint crowdsourcing Twitter campaign by #OlaOutStation and Wandertrails

August 28, 2016 Anandan 0 Comments #OlaOutStation, crowdsourcing campaign, Ola Outstation, Twitter case study, Wandertrails

Ola Cabs and Wandertrails jointly conducted a crowdsourcing Twitter campaign to build a list of little-known destinations in India. Joint

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10 mistakes of Rajnikanth’s Twitter launch for the movie Kochadaiiyaan

May 6, 2014 Anandan 9 Comments Kochadaiiyaan movie, Rajnikanth, social media strategy, Twitter, Twitter case study, Twitter fiasco

There would be hardly anyone on this Earth, or may be in this universe who hasn’t heard about the superstar

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Why Hero Motocorp’s five year warranty message doesn’t appeal me anymore!

September 12, 2013September 12, 2013 Anandan 2 Comments five year warranty, Hero bikes, Hero Motocorp, social media case study, social media strategy, Twitter case study

I was recently going through a document titled, ‘How Social Interactions Enhance Customer Engagement Processes’ and came across this below

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